Freelance UI + UX Designer | NYC

Nike

creative direction, UX/UI, layout, responsive design

In 2016 Nike tasked T Brand Studio with designing their innovation launch on nikenews.com. I designed the web experience that featured their new flyknit products, showcasing athletes, as well as an editorial essay that spoke to the company’s innovative approach for that year.

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WIREFRAMES

Before designing the experience, I created wireframes to establish the basic structure, editorial flow and interactives for the site.

 
Wires_to_show.jpg
 

 

VISUAL/UX DESIGN

I created the visual aesthetic, designed the campaign, developed a photography style for the athlete’s photo shoots and created graphics for social. The design approach played off of the iridescent colors in the flyknit products.

 
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