IBM

visual design, interaction design, concept, responsive design,

T Brand Studio collaborated with IBM to build awareness of IBM Watson. We wanted to tell the story of how improved forecasts enabled by Watson can help a range of agricultural businesses. We specifically highlighted beekeeping.

 

 

THE EXPERIENCE

Here is a video of the paid post editorial story for IBM Watson. I led the visual design which involved designing the editorial flow of the story, art directing the illustrator, concepting themes and designing the interactives.

 
 

 

WIREFRAMES

Before designing the experience, I created wireframes to establish the editorial flow. I then collaborated with a developer, photographer and editor to plan what interactives would best support the story.

 
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VISUAL/UX DESIGN

As the visual design lead, I wanted to have fun with exploring how beekeepers used Watson technology. I used several visual cues that allude to beekeeping. I also worked with an awesome illustrator to explain the detailed process.

 
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