visual design, interaction design, concept, responsive design,
T Brand Studio collaborated with IBM to build awareness of IBM Watson. We wanted to tell the story of how improved forecasts enabled by Watson can help a range of agricultural businesses. We specifically highlighted beekeeping.
Here is a video of the paid post editorial story for IBM Watson. I led the visual design which involved designing the editorial flow of the story, art directing the illustrator, concepting themes and designing the interactives.
Before designing the experience, I created wireframes to establish the editorial flow. I then collaborated with a developer, photographer and editor to plan what interactives would best support the story.