Freelance UI + UX Designer | NYC

American Copper

Art Direction, UX/UI, layout, responsive design

I recently designed the relaunch of americancopper.nyc. As the Visual/UX lead, I developed the site hierarchy, created the visual language and designed a seamless web experience.

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VISUAL/UX DESIGN LEAD

I wanted to convey a memorable experience that was easily digestible for potential renters. They had an existing brand identity, however there was an opportunity to refine and expand it with this website design. We utilized luxurious images, strong typography, white space and added a copper accent for visual contrast. These elements all came together to form a stronger design hierarchy.

 
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