Adidas
art direction, UX/UI, layout, responsive design, concept
I worked on a site campaign for the Alpha Bounce launch on adidas.com. As the Art Director on this project, my role included concept development, design direction, visual design and UX design.
UX/VISUAL DESIGN
In creating this site, I focused on what tools an alpha athlete would need for high level performance. The design approach utilized engaging typography, bold graphics and immersive interactions to tell this story.
