Adidas

art direction, UX/UI, layout, responsive design, concept

I worked on a site campaign for the Alpha Bounce launch on adidas.com. As the Art Director on this project, my role included concept development, design direction, visual design and UX design.

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UX/VISUAL DESIGN

In creating this site, I focused on what tools an alpha athlete would need for high level performance. The design approach utilized engaging typography, bold graphics and immersive interactions to tell this story.

 
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addidas_desktop_revised.png

I am a Freelance Sr. Art Director + Designer who provides design solutions to innovative brands and thought leaders.