Adidas

art direction, UX/UI, layout, responsive design, concept

I worked on a site campaign for the Alpha Bounce launch on adidas.com. As the Art Director on this project, my role included concept development, design direction, visual design and UX design.

mobile_view.jpg
 

 

UX/VISUAL DESIGN

In creating this site, I focused on what tools an alpha athlete would need for high level performance. The design approach utilized engaging typography, bold graphics and immersive interactions to tell this story.

 
addidas_v1_mobile.jpg
addidas_v2_mobile.png
addidas_desktop_revised.png